Poll: If there was a values ticket, who would be your pick for president?
Both sides want to appeal to your deepest beliefs on marriage, social justice and equality.
At the Republican National Convention in Tampa last week, many speakers made biblical references about work, national service, marriage and religious liberty.
Ann Romney said of her husband's work ethic: "No one will move heaven and earth like Mitt Romney."
In Mitt Romney's speech, he appealed to anti-abortion activists in his pledge to protect the sanctity of life.
With the Democratic National Convention in Charlotte this week, an array of religious figures giving blessings and speeches, and a bevy of congregants from African American churches in the audience, there's likely to be more values talk and bible references in speeches.